Founder Story

Where It All Started


Founded by Sonia, who spent years in the tech industry working on AI and home robotics, where she learned to validate claims, analyze data, and separate marketing from reality. GloweUp Studio was born from applying that same scientific rigor to hormone-safe wellness. What started as a personal journey navigating hormonal changes and discovering most "clean" products weren't what they claimed has evolved into a trusted source for women who refuse to compromise.


Built With Intention

From the beginning, the goal has been clear: to create and curate products that feel considered — in how they’re designed, how they’re made, and how they’re used. Every decision is guided by the belief that good design should be both functional and meaningful.

GloweUp Studio stands as an extension of that original idea — slow, intentional, and human. Looking ahead, the focus remains the same: to grow thoughtfully, stay true to our values, and continue introducing pieces that people can connect with, not just consume.

Building the wellness destination we deserve. This is just the beginning.


Intentional design

Everything we do starts with why

Made with care

We believe in building better

A team with a goal

Real people making great products